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Rene Herrera is a seasoned marketing professional with extensive experience in the consumer packaged goods (CPG) and healthcare industries. Currently serving as the Marketing Manager at Ole Mexican Foods Inc, Rene specializes in new product development, packaging, data analytics, advertising, and merchandising. Previous roles include Sales for Dental Fix Rx, Head of Trade Marketing for L'Oréal, and Marketing & Trade Marketing Director at Antera. Rene has also held positions as Marketing Director for Beam Global Spirits & Wine, Brand Group Marketing Manager at Beiersdorf, and Senior Brand Manager at both L'Oréal and Mattel, with earlier experience as Brand Manager at Colgate Palmolive. Rene holds a bachelor's degree in Marketing from Tecnológico de Monterrey.