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Adriana Vanegas is an experienced professional with a robust background in research and business development across various sectors. Currently serving as Research Director at Ole Communications since October 2016, Adriana has previously held key positions such as Research Manager at LAMAC, where responsibilities included analyzing audience data and media behavior to enhance advertising investments. Additional experience encompasses roles at the National Planning Department (DNP), where Adriana provided technical advisory for competitiveness analysis, and as a Senior Consultant at MÉTRICA Investigaciones y Proyectos. Adriana's earlier career included leadership roles at Telefonica, as well as research positions at FENAVI and DANE Colombia, contributing to economic analysis and market intelligence. Adriana holds an MBA in Marketing from Universidad CEU San Pablo and a Master of Science in Economics from Universidad Nacional de Colombia.