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Tristan Pelloux is an accomplished professional with extensive experience in finance, strategy, and education. As the Founder and Director of StrategWhy since October 2020, Tristan specializes in complex project management and strategy execution, enhancing organizational performance globally. Tristan also reviews fintech developments as Founder and Chief Pencil Officer at Fintech Review. In academia, Tristan serves as a Visiting Lecturer at the Berlin School of Business & Innovation and as a Visiting Professor at Audencia. Additionally, Tristan is an OKR Coach with OKRmentors. Previously, Tristan held various strategic roles at Virgin Money UK PLC, culminating in the position of Manager of Strategic Partnerships, and gained early experience in M&A and relationship management through internships at Mirabaud Group, Société Générale Securities Services, HSBC Global Banking and Markets, and Société Générale de Banque - Jordanie. Tristan is currently pursuing a Doctor of Philosophy in Business/Managerial Economics at Universitat Jaume I.