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James Price has a diverse work experience. James started their career as a Digital Marketing Intern at Brilliance Business Solutions in 2015. James then worked as a Guest Service Representative at Milwaukee Bucks Inc., where they were recognized for their exceptional customer service skills. In 2017, they served as a Marketing and Promotions Intern at Milwaukee Admirals, followed by a role as a Public Relations Associate at Mueller Communications, LLC. In 2018, James was a Public Relations Coordinator at Baird, where they facilitated media opportunities and generated significant media coverage for the company. From 2019 to 2022, they held positions as a Marketing and Digital Assistant at York Revolution and as a Director of Marketing and Digital at Wisconsin Herd. Currently, James is working as the Director of Social Media at Oklahoma City Thunder.

James Price obtained their Bachelor's degree in Advertising with a minor in Marketing from Marquette University, where they studied from 2012 to 2016. James then pursued a Master's degree in Sports Administration from Northwestern University, completing their studies from 2016 to 2018. In addition to their formal education, James also obtained several certifications, including "How to Be Both Assertive and Likable" from LinkedIn in February 2023, "University of Virginia Darden School of Business - Marketing Analytics" from Coursera in August 2020, "Inbound Marketing" from HubSpot in January 2019, and "Hootsuite Certified Professional" from Hootsuite Media Inc. in June 2015.