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Robby Effendy has extensive experience in sales and management roles. Robby worked as a Sales Department Head at Okezone from 2019 to the present, where their responsibilities are not specified. Prior to that, they worked at MNC Media as a Sales Department Head for Koran Sindo & SindoNews.Com from 2010 to 2019, where they managed various tasks including new business generation, client relationship building, and proposal preparation. Before that, they worked at The Jakarta Globe as a Sales Manager from 2007 to 2010, and at PT. Cakrawala Andalas Televisi (ANTV) as an Account Executive from 2003 to 2006.

Robby Effendy began their education in 1995 at the University of Indonesia, where they pursued an Associate's degree in Communication and Media Studies. Robby attended this institution until 1998. Following this, from 1998 to 2001, they enrolled at Universitas Muhammadiyah Prof. Dr. Hamka Jakarta to complete their Bachelor's degree in the same field of study.