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Elizabeth Okwach is a skilled media professional with extensive experience in journalism, communication, and content strategy development. Currently serving as a Media Relations Specialist for Cynthia Nyamai Communications' Ajira Digital Program since June 2022, Elizabeth has successfully implemented communication strategies that align with organizational goals. As a freelance news reporter for OkayAfrica and journalist for Minority Africa and Orato World Media, Elizabeth specializes in music, culture, and art, conducting interviews, crafting tailored pitches, and producing high-quality stories. Elizabeth also has experience as a content writer for TECHUB AS, utilizing coding skills to enhance web content for search engine optimization. Previous roles include Staff News Reporter at Chimphondah Media House and Accounts Manager at Advanced Public Relations and Marketing, where Elizabeth led communication functions and promoted organizational visibility. Educational qualifications include a Bachelor's degree in Communication, Journalism, and Public Relations from the University of Nairobi, along with ongoing studies at the Goethe-Institute Kenia.