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Janaina Rocha has a diverse and extensive work experience in marketing and business development. Janaina is currently the Global Head of Marketing at Oikocredit, where they lead the marketing strategy and promotes sustainable development through investments. Prior to this, they were the Director of Growth Marketing at Juni, a financial platform for e-commerce, where they led the team responsible for demand generation and implemented various customer-centric strategies. Janaina also served as the Marketing Team Lead at AmberScript, a startup focused on making audio accessible, where they disrupted the traditional transcription and subtitling market. Janaina has also held positions as the Head of Marketing at Peddler.com, where they managed a team of marketers and expanded operations to Canada. Earlier in their career, Janaina worked as an independent contractor, supporting startups and scaleups with their marketing strategies. Janaina also gained experience in research and project management during their internship at the Ministry of International Economic Cooperation of the Republic of San Marino. Additionally, Janaina has worked at PwC Brasil, where they were responsible for sponsorship and partnership strategy, and at the Sao Paulo Convention and Visitors Bureau, where they promoted the city of Sao Paulo and facilitated partnerships for hosting conferences. Janaina started their career in the hospitality industry, working at the Hudson Hotel in Manhattan and The Surf Lodge in Montauk, where they gained experience in marketing and event planning. Overall, Janaina has a strong background in marketing, strategy, and business development across various industries.

Janaina Rocha started their education in 2002 at Universidade Estadual Paulista Júlio de Mesquita Filho, where they obtained a Bachelor's degree in Geography in 2005. Following that, from 2007 to 2009, they attended Monroe College and earned another Bachelor's degree in Business Administration in Hospitality Management. In 2014, Janaina enrolled at Alma Mater Studiorum – Università di Bologna, where they completed their degree in Tourism Economics and Management, specializing in Economics, Statistics, and Management. Janaina also participated in the Erasmus Exchange Programme at Universidad de Santiago de Compostela in 2015 and 2016, focusing on Business Administration and Management. In 2018, Janaina pursued a Professional Certificate in Digital Marketing from General Assembly. Their most recent educational experience in 2021 includes a membership at Reforge, where they studied Growth Strategy.