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Erin Powers is a marketing strategist who currently works for OH Partners. Erin has previously worked as a brand manager for moonshot 11. In their current role, they provide strategy and ideation for clients, including messaging, creative briefing/graphic design, and copywriting for digital, print, and out-of-home marketing and advertising. Erin also writes and edits content for client websites, advertisements (including radio, newspaper, and social media advertising), social media, press releases, and blog posts. In addition, they are responsible for branding, including industry and competition research, brand identity strategy (logo, tagline, additional assets), developing personas, assisting in development of brand pyramid, and brand implementation. Erin also has experience with pay-per-click and social media advertising, including Facebook, Instagram, and Google copy and creative, as well as landing page design. Erin has also worked closely with clients and IT departments to launch and maintain HubSpot marketing hubs, including strategizing and implementing workflows, emails, and text messages. Additionally, they utilize reporting and analytics to continue to develop strategy and determine effectiveness of campaigns. Erin is also skilled in creating and editing posts, presentations, etc. with Adobe InDesign. Lastly, they manage client and vendor relationships through email, text, phone, and weekly meetings, as well as manages and directs off-site employee and intern.

Erin Powers graduated with a Bachelor of Arts (B.A.) in Broadcast/Print/Web Journalism and a Health Promotion Minor from the University of Wisconsin-Whitewater. Erin also has certification from HubSpot Academy in Inbound.

Erin Powers reports to Nicole Matt, Senior Director, Marketing & Communications. They work with and Mandy Kizer - Marketing Coordinator.