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Sam Tatam serves as the Global Principal and Consulting Partner in Behavioural Science at Ogilvy Consulting, where leadership has been demonstrated in the successful establishment of the Behavioural Science Practice. Previously, Sam held various roles at Ogilvy including Behavioural Strategy Director and Head of Behavioural Science in Australia, making significant contributions to key projects for high-profile clients. Experience extends to advisory roles and a background in organisational psychology, with previous positions at Macquarie Group and Peter Berry Consultancy. Educational credentials include a Bachelor of Psychology with Honors from the University of Sydney and a Master's in Organisational Psychology from Macquarie University. Sam has also been recognized for speaking engagements at prominent behavioral marketing events.