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Alexandra Srp is an experienced professional in experience research and content strategy, currently serving as Associate Director of Experience Research at Ogilvy. Alexandra has previously held positions as a Senior Experience Researcher and Experience Researcher at Ogilvy. Prior roles include Content Strategist and Research Assistant, as well as User Experience Consultant at the Center for Digital Experiences at Pratt Institute, and Graduate Research Assistant at Pratt Institute. Alexandra also has a background as a Book Seller at Strand Book Store and a Freelance Photographer at Northside Media. Alexandra holds a Master of Library & Information Science (MLIS) and an Advanced Certificate in User Experience, both obtained from Pratt Institute between 2017 and 2019.