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Karolina Thalbäck has a solid background in digital marketing and online marketing. Their most recent position was as a Digital Marketing Manager at Offerta AB, where they have been working since August 2018. Prior to that, they worked as a Digital Specialist at Scream Mediabyrå from January 2016 to August 2018. Karolina also has experience in online marketing, specifically in the Nordic region, having worked as an Online Marketing Region Nordic at Mettler-Toledo International, Inc from October 2008 to January 2016.

Karolina Thalbäck pursued their education from various institutions in the field of International Marketing. Karolina began their academic journey at Mälardalen University, where they studied International Marketing from 2002 to 2004. Following this, they attended Johannes Kepler Universität Linz from 2004 to 2005, continuing their focus on International Marketing. Finally, they completed their Bachelor's degree in International Marketing at Stockholm University from 2005 to 2006.