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Niels Viby is an accomplished executive with extensive experience in digital marketing and media consultancy. Since July 2011, Niels has served as Chief Executive Officer at OFF-ROAD, where the focus is on providing flexible and responsible digital marketing consultancy services to address the challenges faced by Chief Marketing Officers. Previously, Niels held leadership roles including Managing Director at Maxus Communications, Country Manager for MTV Networks in Denmark, Business Development Director, Account Director, and Marketing Researcher at Carat, and Researcher at Bloem Research. Niels holds a Master’s degree in Economic Psychology and Science of Advertising from Tilburg University, complemented by a solid educational foundation from various gymnasiums.