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Steve Ayala Torres is a skilled professional in digital marketing and media performance with extensive experience across several companies. Currently serving as an Analista de Medios Performance y Campañas E-Commerce at Oechsle, responsibilities include preparing media strategies, optimizing digital investments, and coordinating campaign planning with various teams. Previous roles include Planner de medios at Grupo P, where Steve managed the implementation of digital campaigns, and Specialty Digital Team Leader at PHD Media Perú, focusing on campaign monitoring and strategy creation. A background in advertising and digital marketing includes education from Toulouse Lautrec and a diploma in web development from CIBERTEC, complemented by a degree in computer engineering from Universidad Peruana de Ciencias Aplicadas.