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Grace Lorena Medina Veramatus is an experienced marketing professional with a strong background in leading campaigns and strategic planning across various sectors. Currently serving as the Marketing Lead at Yape since February 2023, Grace has previously held the position of Head of Ecommerce Campaigns at Oechsle, where responsibilities included achieving omnichannel communication for brand campaigns. Earlier roles include Digital Account Executive at Ingenia Perú, where strategic communication drove lead generation and brand positioning, and Account Executive at Publicis Groupe, focusing on direct marketing strategies for Vivanda. Grace holds a degree in Communication Sciences from Universidad César Vallejo and has pursued additional studies in digital marketing at Universidad Peruana de Ciencias Aplicadas.