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Kfir Granit is a General Counsel with extensive experience in legal counsel, specializing in areas such as marketing, UA, publishing agreements, PFI's, commercial transactions, licensing, and more. Granit has worked in various legal roles at companies like Elbit Systems, Plarium, and OdysightAI, as well as in law firms such as Levy, Meidan & Co. and Balter, Guth, Aloni & Co. Granit holds a Master of Laws (LL.M.) in Commercial Law Executive program from Tel Aviv University and a Bachelor of Laws (LLB) from The Hebrew University of Jerusalem.