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Kriti Arora currently serves as the Associate Director of Business Growth at ODN Digital Services Pvt. Ltd., where innovative Shop Now Content Solutions are developed for e-Commerce marketplaces and global brands. Previously, Kriti held the position of Business Development Lead at Splat Studio, driving growth across multiple verticals through client acquisition and revenue generation. Additionally, Kriti served as a Business Development Manager at both StyleDotMe and Tiro Hospitality. Earlier career experience includes a role as Cabin Crew at Air India Limited, overseeing flight operations and customer satisfaction, and founding Fliegen Aviation Academy, where Kriti trained over 200 aviation enthusiasts in specialized aviation training.