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Luz Ruiz is an accomplished professional with extensive experience in growth, customer success, and digital marketing across various industries. Currently serving as Head of Growth at ODILO since March 2017, Luz has established the Growth department and oversees a cross-functional team focused on marketing, design, training, and operations. Previously, as Head of Customer Success at ODILO, management of B2B client relations in education, corporate, and public libraries for Spain and LATAM was undertaken, leading a team of eight. Prior roles include Business Development in E-commerce and Digital Marketing at Casa del Libro, Social Media Manager at Dentsu Aegis Network, and Social Media Analyst at Territorio creativo. Educational achievements include a Doctorate in e-commerce, social media, and mobile apps from Universidad Rey Juan Carlos, a postgraduate degree in Online Marketing and Digital Strategy from EAE Business School, and additional degrees in Communication and Advertising.