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Farida Essaidi is an experienced leader in strategy and mergers & acquisitions, currently serving as Director of Strategy and M&A at Odido Nederland since November 2021. In this role, Farida Essaidi oversees company and commercial strategy development while managing the Strategy and M&A team, acting as a trusted partner to T-Mobile's top management on growth initiatives. Previously, from October 2005 to November 2021, Farida Essaidi held various senior positions at T-Mobile Nederland, with responsibilities ranging from leading commercial strategy and M&A teams to successfully managing significant acquisitions and divestments. Farida Essaidi holds a degree in M&A and Corporate Strategy from INSEAD and additional education from The Hague University of Applied Sciences.