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Gonçalo Costa has over five years of experience in the digital marketing and SEO industries. In 2015, they co-founded and served as CEO of Costa Rank, where they worked with SEO agencies and marketing professionals from over 50 different countries to provide them with highly optimized web design and content writing products. In 2019, they co-founded and served as CEO of Odds Scanner, where they were building one of the best affiliate companies in the world. In 2020, they joined Sambafoot as Director.

Gonçalo Costa attended Carlucci American International School of Lisbon from 2010 to 2013, where they received an IB Diploma. Gonçalo then attended the University of Southampton from 2013 to 2014, where they pursued a Bachelor's degree in Civil Engineering, though they did not complete the degree. Finally, they attended the University of Bristol from 2014 to 2017, where they completed a Bachelor's degree in Economics and Finance.