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Jacob Hvam is a seasoned professional in strategy, UX, and design, currently serving as Managing Director of Strategy at Oday since February 2023. Previous roles include Strategic UX and Design Director at Novicell and Executive Design Director for the Nordics at Star, a global innovation partner. Jacob has extensive experience in digital transformation and innovation, holding key positions such as Digital Director of UX & Innovation at AKQA and Director of Digital & Innovation at DDB Copenhagen. Throughout a career spanning over 15 years, Jacob has worked with numerous organizations on strategic consultancy, experience design, and service design, demonstrating expertise in leading teams and managing significant projects. Jacob holds a Master's degree in Media Science from the University of Copenhagen.