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Tracee Larocca has a diverse work experience spanning several industries. Tracee is currently working as the Chief Marketing Officer at ocV!BE Sports and Entertainment, where they focus on building sports and entertainment experiences using groundbreaking technology. Prior to this, Tracee Larocca worked at Taco Bell for over two decades, holding various positions such as SVP, Head of Global Brand Creative Strategy and SVP, Advertising & Brand Experience. Tracee was responsible for leading brand repositioning, successful product launches, and creating innovative marketing campaigns. Before Taco Bell, Tracee worked at Playmates Toys, Disney Consumer Products, Anheuser Busch, and Landin Media Sales, gaining experience in product management, marketing analysis, and sales.

Tracee Larocca holds a Bachelor of Arts (BA) degree in Communication and Media Studies from Arizona State University. Prior to their university education, they attended Claremont High School.