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A firm believer that a rising tide raises all ships, Ethan largely credits the industry’s inclusiveness for helping Ocra successfully pivot from being an event parking operator to developing the industry’s first omni-channel management platform. Ethan’s background ranges from design and project management to sales and fundraising. Under his leadership, Ocra raised a seed round backed by many parking industry leaders and has since grown exponentially whilst staying lean – and without compromising the Ocra vision.