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Kreena Shah is an experienced finance professional with a robust background in various leadership roles across multiple industries. Currently serving as Finance Director at Ochre since March 2024, Kreena has previously held positions such as Interim Finance Director at Latana and Interim IPO Finance Project Consultant at Perfect Moment. Kreena's expertise includes advising venture capital firms as a Venture Partner at Bethnal Green Ventures and TenX Health, as well as founding Kappa Pi Consulting to assist start-ups and entrepreneurs. With significant experience as Financial Director at Resi and Head of Commercial at DK, Kreena has successfully developed strategies and implemented growth initiatives. Kreena holds a BSc in Mathematics and Management from King's College London and is a Chartered Accountant (ACA) with the ICAEW.