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Kerry Niccum is an experienced marketing professional with a strong background in demand generation and media strategy. Currently serving as the Director of Demand Generation at Ocelot since June 2022, Kerry leads the development and execution of both paid and organic marketing initiatives. Previous roles include positions at Planview, Inc. as a Senior Demand Generation Manager and Demand Generation Manager, where Kerry focused on media campaign strategies to drive lead generation and revenue growth. Additional experience includes roles in media account management and digital marketing, with significant tenure at firms like Just Media, Y&R Austin, and iProspect. Kerry holds a Bachelor of Arts in Business from The University of Dallas.