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Yash Sikand has a diverse work experience spanning over several companies. Yash is currently the Vice President of Global Insights, Analytics, and Planning at Ocean Spray Cranberries. Prior to this, they worked as the Principal at Y.S. Consulting LLC.

Yash'sprevious roles include Vice President of Insights and Analytics at MillerCoors, where they led the Consumer Insights and Analytics team, and Sr. Director of Consumer and Market Insights at Wm. Wrigley Jr. Company. Yash has also held positions such as Director of Consumer Insights, Research, and Analytics at S. C. Johnson, Sr. Director of Consumer Insights and Strategy at Kraft Foods Inc., and Category Insights Manager at Kraft Foods Inc. (Subsidiary of Philip Morris Inc.), among others. Yash'sresponsibilities have included advanced analytics, consumer insights, brand strategy, market research, and more.

Yash Sikand completed their education with a BA in Math/Computer Science from Central College from 1984 to 1988. Yash then pursued an MA in Statistics from the University of Missouri-Columbia from 1988 to 1991. Finally, they obtained an MBA in Marketing from the University of Iowa from 1991 to 1992.