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Carie McAuliffe has a strong background in consumer insights and brand strategy. Carie started their career at RCL Insights + Strategy as an Insight and Strategy Analyst from August 1998 to January 2000. Carie then joined Market Facts as an Assistant Strategy Director from January 2000 to January 2001. Carie then worked at Dunkin' Brands as a Senior Strategy Analyst from January 2001 to June 2003, and later became a Manager of Consumer Insights + Brand Strategy from July 2003 to December 2006. Carie joined Reebok as a Manager of Global Consumer Insights + Strategy from December 2006 to June 2010, and then became a Senior Manager of Global Brand Strategy + Business Development from June 2010 to May 2013. Carie currently works at Ocean Spray Cranberries as a Senior Manager of Global Consumer Insights + Innovation, a position they have held since June 2013.

Carie McAuliffe has a Master of Business Administration (M.B.A.) with a 3.9 GPA from the Ricciardi School of Business at BSU. Carie also holds a Bachelor of Arts degree in Business and Psychology from Saint Anselm College. In addition to their academic qualifications, Carie has obtained certifications as a Certified Yoga Teacher from Maha Yoga in 2009 and as a Qualitative Research Moderator from BURKE in 2005.