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Helen Haines is an accomplished marketing professional with extensive experience in brand management and event strategy. Currently serving as the Head of Brand & Events for Ocean Outdoor since January 2008, Helen leads the expansion of the Ocean brand across various markets, including the UK, the Netherlands, the Nordics, and Germany, delivering impactful brand success through innovative interactive screens. Prior to this role, Helen held multiple marketing positions at Primesight Outdoor, starting as a Marketing Executive and progressing to Head of Marketing. Helen holds a BA in Psychology from Cardiff University (2001 - 2004).