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Jonathan Muir serves as the Chief Marketing Officer at Ocean Basket Holdings since July 2024, focusing on enhancing consumer connections for the iconic sustainable seafood brand. Prior to this role, Jonathan was the Head of Marketing at Pargo from May 2023 to July 2024, where efforts were concentrated on establishing authentic consumer relationships across Africa amid significant ecommerce growth. Jonathan's previous experience includes serving as the Director of Retail Activation for adidas, optimizing brand performance across 12 global cities, and as Head of Marketing for TFG's Sportscene, driving brand growth through impactful campaigns. Earlier in Jonathan's career, leadership roles at Nike included managing the expansion of the NikeiD brand in Western Europe and overseeing the first NikeiD retail experience in London. Jonathan's journey began as the Founder and CEO of Baseline, a prominent skate retail brand with a rich history.