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Alicia White is a Senior Strategist at ObsidianWorks, a cultural marketing agency focused on bridging the gap between clients and culture. With experience at companies like The New York Times and Beauty@Gotham, Alicia has a background in executing brand strategy and developing insights for global accounts, particularly in the beauty industry. With a degree in Journalism and Strategic Communications from the University of Missouri-Columbia, Alicia brings a strong background in storytelling and strategic communications to their current role.