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Jacob Mohr Eldon has extensive experience in digital marketing and sales, currently serving as Partner, medstifter, and Head of Sales at Obsidian Digital since May 2016, a data-driven digital marketing agency specializing in proven strategies for Danish businesses. Prior to this role, Jacob held several positions, including Head of Sales at s360 A/S, where guidance on digital strategy helped various businesses increase customer numbers and revenue. Jacob also co-founded Airwood I/S, creating and selling modern furniture, and 20stepguide ApS, which developed product guides for retail outlets. Earlier experience includes roles in marketing and sales at Jutlaend I/S and coordinating production efforts at RetailWise. Jacob's educational background includes a Master's degree in Business Communication from Aarhus University and a Bachelor's degree in Marketing and Management Communication, along with training as a strength coach.