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Tracy Benson has a long and successful career in the marketing and technology industries. Tracy began their career in 2003 as a Group Account Director at Razorfish Global. In 2007, they became Vice President of Marketing at imc² (latterly MEplusYOU Agency). In 2008, they were promoted to Head of Marketing at Best Buy, where they were also Head of Digital. In 2012, they moved to Monster Inc. as Global Chief Marketing & Product Officer. In 2015, they became Global Chief Marketing Officer at Seek Thermal. In 2017, they co-founded BeAlive. In 2019, they became CEO & CoFounder of Obsesh. In 2020, they joined Stadia Ventures as a Portfolio Company & Sports Accelerated, and also joined Newchip Accelerator as a Startup Accelerated. Currently, they are a Founding Member of Chief, a women's executive leadership network.

Tracy Benson completed their MBA in Marketing & Finance from the University of Notre Dame - Mendoza College of Business in 2003. Prior to that, they obtained a Bachelor's Degree in Business/Commerce, General from Western Illinois University.