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Jessica Lee is a seasoned marketing and brand strategy professional with extensive experience across various industries. Currently serving as a Senior Brand Executive at Observatory since November 2021, Jessica has a proven track record in driving long-term growth for B2B and DTC business operations. Previously, as an Associate Brand Manager at LAMILL COFFEE INC., Jessica managed brand strategy and partnerships, leading insights-driven marketing initiatives. Jessica's background includes a role at Creative Artists Agency, focusing on global client strategy, and prior positions at Solemio Clothing, where responsibility encompassed both marketing and merchandising management. An MBA graduate from the University of Southern California and a Bachelor of Science from FIDM, Jessica combines strong analytical skills with a creative approach to brand development and client service.