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Brad MacDonald is an experienced User Researcher and Product Designer with a strong background in conducting qualitative and quantitative research across various sectors. Currently serving as a User Researcher at Next and a Senior User Researcher at objeto, Brad focuses on enhancing digital experiences for major UK retailers. Previous roles include user research for Marks and Spencer and Glovo, where Brad prioritized high-impact research projects and collaborated with design teams. Earlier experience in product design at Relief Applications honed skills in user interface design and project management. Brad's academic qualifications include a Master's in Migration and Ethnic Studies from the University of Amsterdam and a UX/UI degree from Ironhack.