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Kirstie TC. L. is a seasoned digital marketing professional with extensive experience in managing paid search strategies for B2B clients. Currently serving as a Senior SEM Manager at Obility since July 2019, Kirstie leads comprehensive paid search efforts, including account onboarding, communication, and reporting. Previously, Kirstie worked as an SEM Manager, providing PPC support and optimization strategies. At KoMarketing Associates, Kirstie managed large-scale PPC campaigns across multiple platforms and developed effective bidding strategies. Early career experiences include a web marketing internship at inSegment and roles in office administration and public relations. Kirstie holds a Master of Science in Administrative Science with a concentration in Electronic Commerce from Boston University and a Bachelor's degree in Information Management from I-Shou University.