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John O'Toole is a seasoned professional in data and revenue operations, currently serving as the Director of Data & RevOps at Obility, where responsibilities include creating and leading the data department, training a team, and developing custom attribution solutions for clients. O'Toole has a strong background in digital marketing, having previously held roles as Senior SEM Manager and Business Intelligence Lead, where exceptional data analysis drove performance improvements for B2B clients. Prior experience includes senior positions at Webtrends and Yahoo!, managing extensive online advertising campaigns and cross-selling ad solutions. A graduate of the University of Wisconsin-La Crosse with a B.S. in Marketing, John O'Toole consistently demonstrates expertise in data integration, analytics, and product management.