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Shawn Bainbridge is the Director of Strategic Activation at OBI Creative. Prior to joining OBI Creative, Shawn held the position of Principal/Creative Director at The New Black (New BLK) for almost a decade. With a background in marketing, Shawn has also worked as a Senior Art Director at McCann Erickson and as a Creative Director at Gateway. Shawn earned a Bachelor of Business Administration (B.B.A.) degree in Marketing from the University of Iowa.