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Justin Obey is the founder of Obey Creative, a company focused on helping brands strengthen their connection with consumers through marketing. He is also the co-founder of Proof University, aimed at assisting professionals in the spirits industry to achieve success. With previous roles such as VP Marketing & Fractional CMO Consultant at IWB-USA, Inc., CMO and National Marketing Director at KEEL® Vodka, and Director Of Sales and Business Development at VOLO, Justin has demonstrated expertise in marketing and entrepreneurship. Prior to his entrepreneurial ventures, he worked as a Loan Administrator at CWCapital and in Red Bull Field Marketing. Justin holds a Bachelor's degree in Economics and Finance from Bentley University.