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Lulu Lake has a diverse work experience spanning several industries. Their most recent position is as a Paid Media Strategist at Oban International, which they have held since June 2022. Prior to that, they worked as a Paid Media Specialist at Evoke Mind+Matter from July 2021 to June 2022.

Lulu Lake also has experience in the field of digital marketing. Lulu served as the Head of Paid Advertising at Ducard from October 2020 to July 2021. Lulu also worked as a Digital Marketing Executive at Ducard from August 2020 to October 2020. Additionally, they held the role of Paid Digital Executive at Accord Marketing from August 2019 to August 2020, where they focused on building and managing successful campaigns in the travel sector.

Earlier in their career, Lulu Lake gained customer service experience through roles in the hospitality industry. Lulu worked as Front of House staff at Brend Hotels from July 2018 to August 2019 and from June 2014 to September 2015. Lulu also worked as a Care Assistant at Care South from October 2015 to July 2019, where they developed skills such as teamwork, time management, and problem-solving.

Lulu Lake also has experience in project management and marketing roles. Lulu served as a Commercial Project Manager and Marketing Manager at Enactus UK from December 2018 to June 2019 and from December 2017 to June 2019, respectively. In these roles, they planned networking events, fundraisers, and marketing strategies for the organization.

Lastly, Lulu Lake worked as Bar Staff at UrbanSafari (USP) Ltd / GoldCoast Oceanfest for a weekend in August 2015, gaining experience in customer service in a festival environment.

Overall, Lulu Lake has a well-rounded work experience, with a focus on digital marketing, customer service, project management, and marketing roles.

Lulu Lake attended the University of Plymouth from 2017 to 2019, where they obtained a Bachelor of Science degree in Business Administration and Management. During their time at the university, they also had an affiliation with Enactus UK, focusing on marketing. In 2017, Lulu briefly studied gel nail extensions at Bristol NBS. Prior to that, they pursued a NVQ in Beauty Therapy at Petroc from 2016 to 2017. Their earlier education includes completing A-Levels in Business & Economics, Sociology, and Graphic Design at Petroc from 2013 to 2015.

Lulu has also obtained several additional certifications. In June 2020, they received a certification in Digital Skills: Artificial Intelligence from Accenture. In the same month, they completed an Introduction To Creative AI course from UAL Online Short Courses. Earlier in April 2020, Lulu obtained a certification in Digital Skills: Social Media, also from Accenture. Additionally, they have a Google Ads Certification, although the specific details regarding the time of completion are not provided.