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Debbie A.

Local In-Market Expert (Market Researcher) at Oban International

Debbie A. has a diverse work experience in various digital marketing roles. Debbie started their career in 2015 as a Digital Strategist at Virtual Ink Media, where they handled marketing initiatives such as SEO, SEM, marketing automation, and market research for global clients. In 2016, they joined Tmax Venture Sdn Bhd as a Digital Marketing Manager and later became the Head of Copy, overseeing a team of writers and focusing on digital content direction and SEO optimization. In 2017, Debbie worked as a Project Manager at Key Content and then joined Oban International in 2017 as a Local In-Market Expert, specializing in market research. Debbie also worked as a Digital PR Consultant at FOREO, managing content creation, social media, and partnerships. In 2019, Debbie joined Jibble as a Product Marketing Specialist, translating technical requirements into user benefits and optimizing consumer-facing content. In 2020, they became the Head of Marketing at fatberry.com, where they scaled the digital insurance platform in Malaysia. Debbie also briefly worked as a Social Listening Expert at TransPerfect. Currently, Debbie holds the position of Group Head of Marketing at ASEAN Fintech Group, where they lead the marketing and strategy efforts. Throughout their career, Debbie has demonstrated their expertise in SEO, content marketing, social media management, and market research.

Debbie A. pursued their education at the University of Malaya, completing their Bachelor of Education (Hons) degree from 2006 to 2010. Their field of study during this period was focused on Teaching English as a Second or Foreign Language/ESL Language Instructor. Following their undergraduate studies, Debbie A. continued their academic journey at the same institution, obtaining a Master's degree in English with a specialization in Applied Linguistics, Semantics, and Sociolinguistics from 2010 to 2015.

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