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Lola Murube has extensive work experience in various roles within the fields of marketing, communication, and journalism. Lola is currently the Chief Marketing Officer at Oasis Hunters, a position they began in October 2021. Prior to this role, Lola worked at Dinamic Group from November 2016 to November 2021, where they held the positions of Digital Marketing Manager and Communication Specialist. Lola briefly worked as an SEO consultant at SEOCOM.ES from May 2016 to October 2016. Before that, Lola was a Communication Technician at CAZCARRA Group from May 2013 to April 2016. Lola also worked as a journalist at Revista Rambla from December 2012 to April 2015, at Público from June 2013 to September 2014, and at BCN MES in May 2014. Additionally, Lola worked as a Community Manager at SEO Coaching from October 2012 to January 2013 and as a journalist at Grupo Joly from July 2011 to September 2012.

Lola Murube's education history includes multiple academic achievements spanning from 2011 to 2021. In 2011, Lola attended the Universidad de Sevilla and participated in a seminar focused on "Comunicación y Justicia." From 2007 to 2012, they pursued a Licenciatura in Periodismo at the same university. Moving forward, in 2012, Lola pursued a Postgrado in "La Comunicación de los Conflictos y la Paz" at the Universitat Autònoma de Barcelona. Finally, between 2019 and 2021, Lola attained a Máster de Marketing Digital with a field of study in Economía de la empresa from the Universitat Oberta de Catalunya.