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Willem Guensberg is an experienced entrepreneur with a history of founding and owning various businesses. In 2013, they co-founded Peakfijn, a startup development company. In 2014, they co-founded Cabbit, an app for booking taxis. In 2017, they co-founded Shleep, a sleep coaching app. In 2018, they co-founded Rendez.io, an appointment scheduling app. In 2020, they co-founded Django Jolie, an admin interface, and Sfered, an eyewear company. In 2021, they co-founded Nature's Profit, an impact brand, and Pro Parents. Willem is also an approved member of the Greentech Alliance since 2022.

Willem Guensberg completed their Gymnasium at Het Nieuwe Lyceum from 1992 to 1998, studying Dutch, French, English, Latin, Advanced Mathematics, Chemistry, Physics, and Economics. In 1997 and 1998, they obtained a Certificate of Proficiency in English from Cambridge University's Overseas Examination Office. Willem then earned a Certificate of Higher Education in Economics & Philosophy from the University of East Anglia in 1998 and 1999. Willem Guensberg completed an MSc in Master of Business Informatics from Utrecht University from 2000 to 2006. In 2007 to 2009, they earned an Executive Master in IT Auditing from Vrije Universiteit Amsterdam (VU Amsterdam). In 2009, they obtained a FGASA1 from EcoTraining Karongwe and a CISA from ISACA.