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Matthew Strong is a seasoned data architect with extensive experience in leading data and analytics initiatives across various organizations. Currently serving as Principal Data Architect at Oakland | B Corp since January 2023, Matthew previously held roles including Lead Data Architect at Ello, where significant cloud migration projects were executed, and Platform Lead for Data & Analytics at MAG, where technology roadmaps and strategic data management frameworks were established. Matthew's earlier career includes positions as Data Architect and Business Intelligence Lead at Manchester Airport, and Business Intelligence Business Analyst and Reporting Team Leader at Virgin Media. A strong foundation in SAS and SQL, coupled with a focus on business outcomes and agile methodologies, underpins Matthew's success in delivering scalable data solutions. Matthew's education includes studies at the University of Sunderland.