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Matthew Strong is an experienced data architect and technology leader, currently serving as Principal Data Architect at Oakland | B Corp since January 2023. Previously, Matthew held the position of Lead Data Architect at Ello, where notable achievements included the successful migration to a cloud-based data stack, enhancing data product efficiency while reducing operational costs. As Platform Lead for Data & Analytics at MAG (Airports Group), Matthew defined and executed technology roadmaps aligned with corporate data strategy and led the development team in delivering data solutions using agile methodologies. Earlier roles include Data Architect and Business Intelligence Lead at Manchester Airport, and various positions at Virgin Media, where Matthew established data integration standards and transformed reporting processes. Matthew Strong's technical expertise includes SAS and SQL development, alongside a solid background in customer profiling and segmentation.