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Toni Bordoy Carbonell is a Senior Product Designer at O2O Digital Strategy since September 2022, specializing in conceptualization, usability, and prototyping of user experiences for digital products while managing clients' Design Systems with advanced tools and generative AIs. Previously, Toni co-founded and served as a partner at Bonda from June 2013 to February 2022, focusing on project management, UX/UI design, and front-end development. Prior experience includes roles as a web project manager, content manager at Grey Group and nurun barcelona, and editor at ganchitos & pepsiboom. Toni holds a degree in Advertising and Public Relations from Universitat Autònoma de Barcelona and completed a course in Adobe Creative Suite and Web Design at Escola Professional d'Aplicacions Informàtiques.