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Carlos Herraez has extensive experience in digital business and transformation, currently serving as the Enterprise Architecture Manager and R&D Manager at O2O - MO2O since April 2007. Prior to this, Carlos worked as a Mobile Consultant and Mobile Advisor at Ketchum and Ketchum Pleon from 2007 to December 2015. Additionally, Carlos held the position of Deputy CTO at ITOUCH MOVILISTO from 2000 to 2007. Carlos holds a degree from Universidad Politécnica de Madrid.