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Juliana Sampaio serves as the Head of People at O2B since March 2020, focusing on talent attraction, culture, and organizational development while contributing to the company's OKR. Previously, Juliana held the position of Head of People and Relationship, overseeing candidate experience and internal process improvements. Between March 2017 and September 2023, Juliana was the Head of Talent Acquisition at Sampaio Solutions, managing recruitment, client relationships, and talent development. Juliana's early career included roles such as Tech Recruiter at multiple companies and Supervisor at IDORT, where responsibilities encompassed recruitment, training, and project management. Juliana is pursuing further education in Leadership and Management at Uninove and holds an MBA from Pontifícia Universidade Católica do Rio Grande do Sul.