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George Cherednichenko is a Digital Designer at O0 Design, a design lab specializing in researching the transformation of signals, objects, and stories. Previously, George worked as a Product Designer at Petcube, a company that focuses on keeping people connected with their pets at the intersection of Connected Home and Pet Care. Prior to that role, George worked as a UX/UI Designer for an individual entrepreneur, where George designed interfaces from business interviews to creating MVPs, optimized businesses, conducted market analysis, user research, simulated customer behavior, created interface prototypes, and tested them. George holds a Bachelor's degree in Computer Science from the National University of Life and Environmental Sciences of Ukraine.