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Niral Patel is an experienced marketing and data analytics professional with a strong background in marketing automation and digital strategy. Currently serving as Senior Manager of Marketing Automation & Digital at UP Education since April 2022, Niral previously held positions at the Bank of New Zealand as Marketing Automation Lead, Cisco as Digital Marketing Analyst, and Merz North America as Lead Data Steward/Analyst. Key competencies include the execution and monitoring of automated marketing programs, data management, and insights reporting. Niral’s educational background includes a Post Graduate Diploma in Applied Mathematics (Analytics) from AUT University and a Bachelor's Degree in Finance and International Business from Auckland University of Technology, alongside ongoing SAS training.