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Hannah Geddes is a seasoned marketing professional with extensive experience in campaign management, lead acquisition, and marketing strategy across various education sectors. Currently serving as the Senior Marketing and Campaigns Manager at UP Education since June 2022, Hannah oversees acquisition campaigns and optimizes lead conversion for multiple educational institutions. Prior experience includes roles as Marketing Executive at CIPD, Marketing Specialist at CIMA, and Global Marketing Producer at Kaplan International English, where Hannah developed multi-channel campaigns and managed comprehensive marketing initiatives. Hannah began their career in retail banking with Kiwibank and holds a Bachelor of Commerce in Marketing from Victoria University of Wellington.