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Diana Valdez has extensive work experience in the fields of consumer engagement, social media, public relations, global communications, influencer relations, and marketing. Diana recently worked as the Head of Consumer Engagement at NYX Professional Makeup. Prior to that, they held the position of Director of Social Media and Public Relations at NYX Professional Makeup. Before joining NYX, they worked as the Manager of Global Communications and Influencer Relations at Murad. Diana also has experience as a Senior Media Manager at Golin, as well as a Marketing Coordinator at Touch Point Marketing. Diana started their career as a Multicultural PR Intern at GolinHarris and also gained experience as a Sports PR/Marketing Intern at MKM. Additionally, Diana has contributed as a member of the PR/Marketing Committee at the American Cancer Society.

Diana Valdez earned a degree in Communications with a focus on Public Relations from California State University, Fullerton, where they attended from 2007 to 2009.